Fast Mover Advantage?

I just finished reading the book "The Accidental Billionaires" by Ben Mezrich. The book provides great stories into the lives of the "founding fathers" of probably the most successful website on the Internet today - Facebook - although it wasn't a first mover. What amazed me the most about the book is how fast everything was happening.

Maybe once upon a time "First Mover Advantage" was important, that time I believe is long gone. Maybe it was important when building and shipping any product or service was extremely costly and time consuming. It was probably an important idea or theory for the Space Race in the 60s and 70s. I don't think it is all that important today.

Image from http://www.flickr.com/photos/blackbutterfly/3051019058/

I think people should think more about the "Fast Mover Advantage" (I'm surprised there is no Wikipedia page on this today). The fast mover is able to counter all the hypothetical advantages associated with the first mover. Here is why:

Sir Ken Robinson is a brilliant speaker, thinker and evangelist.

On advertising online. Be powerful, not desperate.

Okay, I'm giving Microsoft a break this time, so what could have been "why not microsoft (part 3 of many) turned to be quite a positive video from Microsoft...

This real life story is pretty good, there were no sneaky, below the belt punches. It showed how MS Office worked for this couple and helped them stay organized.

I don't mind witty commercials with side comments against competitors. What bugs me though is when the material is not entirely true and filled with FUD - fear, uncertainty, and doubt. Such commercials come out very weak and desperate.

Here are some examples of advertising that poke fun at competitors, but the difference is that they were powerful messages, and not desperate attempts.

And of course, we can't forget these excellent Mac vs PC ads on the NYT. This was my favorite.

Synchronized Cardioversion is print media's only chance

I just watched an interesting video posted on Mitch Joel's blog under the post "Print is Not Dead". The video is an attempt by some print magazine people to convince the rest of us that print magazines will still be around. Will they? 5 years from now? 10 years from now? I'm betting on no.

This video is exactly the problem with the current print industry. They are still in denial. And why wouldn't they be? It is not an easy to think about a technology killing another - especially when one works in the technology on the receiving end. Besides, what else could they have said? "Yes we are facing some challenges, but we are working on revolutionizing our model?" Yes that will work well for the advertising bottom line.

I absolutely agree with Mitch about the false thinking that Twitter or Facebook are challengers to print magazines. Those are not the technologies that will replace print. I'm surprised they didn't even mention mobile devices? The iPad? any other tablet? hello? However I disagree with the title.

On another blog, linked on Joel's. I read the following comment by "Jen":

If this story is best told in print, why are they telling it on a YouTube video?

Absolutely! Why? These print executive big wigs ought to reply.

So, why will print die? And by print I mean almost all variations of print media. National newspapers, books, national magazines, etc. I say national, because I still see some room for the local, neighborhood type of magazine/newspaper. Those serve the immediate community around them will still have a niche to fill.

1. Its not portable. Yes, yes I can carry it in my bag man-purse but I have to remember to take it with me of course, and I have to pick up the right one that had the article that I wanted to read on the train. So, it is not portable.
2. Its not searchable. You just can't do it with print. Gutenberg did not envision this when he started building the printing press. Way back then, the problem was copying and distributing books, not indexing them since there was no need for that. Unfortunately, these magazine executives are still stuck in the Gutenberg era.
3. I can't share it, I can't tweet it, I can't start a public discussion about it. I can't refer to it later. So I read an article in the latest Times. How do I share it? Well I can lend the magazine out. My dad used to cut out the articles he was interested in and would stick them in his own 1980s version of InstaPaper i.e. a filing cabinet living room floor. But then back to number (2), he couldn't search it, but he did however have an indexing system; that he only knew how to use. My dad would then photocopy that snippet and share it with whoever. Times have changed, and today's technologies simply do what generations before us have done; but better. I'm sure 10 years from now my beloved iPhone and InstaPaper will be prehistoric, so why is it hard to say that print is prehistoric? Its been around for hundreds of years.
4. Its not interactive. This is probably one of the things I have seen the print industry pay attention to. CBS apparently ran an video ad in a magazine in fall of 2009, and Esquire has an augmented reality edition of their magazine. I don't know how well these were received, did it work? well they do it again? who knows? But we know they tried to bring interactive material to a magazine. If you can say it with an interactive video then why just say it in words or pictures?
5. It doesn't know who I am. The last two points are close to me. I am an evangelist for personalized and location aware anything. I would be in fact very disappointed with technology if these two points don't become as main stream as a coffee lineup at Tim Hortons in 20 years. Serving ads blindly is retarded, just like crossing the street blind-folded is retarded. But, if you are being chased by Michael Myers downtown Toronto and you happen to be blind-folded and can't take them off, then sure I guess you have to cross the street blind. This is the state of print advertisement. I'm sure careful consideration is taken to match ads with content, but there is so much you can do when you know very little about who is actually reading.
6. It doesn't know where I am. This is an even bigger point with me. However, this one is not that far off from being realized - I think. The iPad whether it flops or succeeds will give this market the synchronized cardioversion it has been asking for. The ads will target me based on where I am. Advertisers will push their content to my device, and I will only see it if it matches certain criteria about me, my current location, or perhaps whereabouts, the time of day, weather, where I have been going, etc. In the crazy world between my ears I am able to subscribe to content I willingly publish on the Twitters, Facebooks, Foursquares, Flickrs, blog, etc. and present me with ads that match what I publish. If Foursquare shows I am bouncing between Cooksville and Union Station every day, maybe I'll see a Go Train ad when I'm reading an NYT article on an iPad? Or maybe when my kid loses their new cell phone and I go Kunfu Panda on Twitter I see an ad for someone selling the same phone on Kijiji - with the same serial number; then I'll see an ad for a new set of butcher knives on sale.

On the rise of social eCommerce

Deborah Collier published her five predictions for social e-commerce in 2010:

1. Goodbye to the Middleman
2. The Year of the Deliver Company
3. Creative Sponsored Advertising
4. Mobile Commerce Revolution
5. Free Culture Frenzy

Her predictions can't be anymore bang on, if these become a reality of 2010, then we are well on our way to reaching that stage of "Social eCommerce" in the first half of this decade.

As it stands today, our eCommerce networks are all rather isolated and built up silos. We have the Amazons, the Ebays, the Facebooks and the iTunes and App Stores to name a few. Social eCommerce requires these imaginary walls surrounding these walled gardens to come down - and I do expect them to. The reason they will is because as much revenue these networks generate, there is still much more left on the table. We just need to reach out for it.

The elimination of the middle man is a big step. Online applications that have carved themselves a small niche of the market have risen. Not surprisingly these bleeding edge, creative and unique applications are not operated by large corporations, but by the John and Jane Does that have operated them out of their home office or even basements. In today's online world a business does not need to provide a whole lot of services and products to corner the market - in fact focusing on your niche and a small set of products and services guarantees that you will provide better results. Amazon allows me to sell my books to other people, I can sell my old computer on eBay, or my music on iTunes. There is no middle man involved. I would say the middle man is mostly eliminated at this stage.

Delivery is an interesting service, as it increases with the growth of C2C markets, because the middle man does not exist. We are yet to see a creative, bleeding edge and unique process for delivery. Its a harder problem to tackle, but definitely still possible. I don't expect this advancement to come from the national postal services. Its tragic, but these creative solutions come out of the basements and dorm rooms of the World. The big corporations are too sluggish and paralyzed to move with the speed required for this sort of advancement.

Creative, seamless and relevant advertisement is a personal interest of mine. The future of online ads in the social eCommerce phase would be heavily wired with the abundance of data on today's and tomorrow's social networks. We have some creative advertisement solutions today such as AdSense that would push ads based on the content on the page. That was last decade's technology, the 2010s need something new that is even more seamless, more integrated, and finally more relevant to me. The only way I can see these advertising engines outdoing themselves is by personalizing these ads. The data to drive such personalization is present, just locked away in these individual silos.

Mobile. Mobile. Mobile. The iPhone has revolutionized this arena. When I went to highschool, not all the kids had cell phone, a good chunk did, but not everybody. I didn't get my first cellphone until grade 10 I think. Similarly with university, at least the earlier years. Slowly the mobile population grew, but at that time it was fairly uncommon to see a smart phone within the hands of a twenty year old. Today that is different. Now we spend more time with our iPhones, Blackberrys, and other smart phones than we do on our laptops or computers. This is just another bundle of cash waiting for someone to reach out. Those who don't keep up with these trends will surely suffer. Generation Y is closing in to their 30s and 40s, these are the future customers and they will naturally surround those that provide such services.

The freemium model. Another prediction that is directly tied to Generation Y. Unlike the preceding generation, this generation expects to get basic features for free. This generation does not tolerate the service charges and system access fees. I don't expect these old fashioned models to remain much longer. Take the service charge I pay to CIBC, what do I get in return for it? Absolutely nothing. On the other hand, they get to invest my hard earned money, make money off it, and then have the nerve to charge me a service charge or fee to take it out? They ought to be paying me a service charge! That model will change. On the other hand, I would gladly pay a service charge to get premium features for my online banking, as well as mobile banking - and by premium I don't mean printing my paper statement on my screen. Rogers mobile has slowly started introducing such free features to their customers. This includes the "My Account" Rogers iPhone app to monitor my usage, free Rogers OnDemand Online and the ability to tag phone numbers with names on my online billing. Not rocket science, but its an excellent step forward. Stop thinking of the web as e-paper.

In a perfect world, the data I publish on Facebook, could generate sales on Amazon, that will provide recommendations from Ebay along with tunes to match the occasion from iTunes in an experience that is seamless wrapped with personalized ads from Google.

Unfortunately we don't live in a perfect world, but these visions and ideas can' t be that far fetched. However, such ideas are a dime a dozen, what is important is how these ideas are executed, and not who is the first to execute them.

On Guaranteed SEO Results: Have I got a deal for you

A search for "guaranteed SEO" on Google returns about 5,300,000 results. On the first page alone 6/10 results mention the word "Google". So this begs the question, is there such a thing as "guaranteed SEO"? Let's find out.

According to Matt Cutts Google ranks pages according to relevance and reputation. Why should you believe him? well because he is the head of the Google Webspam team. When it comes to search; Google Search, Matt Cutts is the man to listen to. So listen to him.

Reason 1: You can't become relevant over night

Being relevant is something you acquire over time. Measuring relevancy is something that gets tweaked over time. So by nature Google's ranking algorithms will and must change over time to maintain relevant rankings and improve their measure of relevancy. So how can you, you or you guarantee relevancy? I can promise you the sun will rise from the east tomorrow (if it didn't then SEO is the last thing on anybody's mind), but can anybody promise you a million dollars tomorrow? Sure someone can; somebody very generous and with a million dollars to give away. For SEO that generous billionaire would be Google, but then if they do, can they remain relevant? You get my point.

Reason 2: You can't become reputable the next day

Building any reputation takes time; even a bad reputation. Your website's reputation is critical for ranking on the SERPs. The more PageRank the higher you rank. You get more PageRank by getting inbound links from others with high PageRank. Quality over quantity. 1 million times zero is still zero.

Reason 3: Because Matt Cutts said so

According to him, the best SEO strategy is adaptive SEO. Just like any optimization algorithm, you make gradual improvements and take a measurement against the objective function. Rinse and repeat, but don't get overly obsessed with it; quit when you hit the point of diminishing returns, then try something else. 

This process obviously takes time and research. But thanks to Google they give you all the tools and information you need to rank high on the SERPs.

For my blog I follow three simple rules:

1. When I write about something, I put myself in the shoes of someone looking for the information I am about to write on. I make a list of these keywords and naturally include them in my post.
2. Every month I use Wordle.net to generate a tag cloud of my blog. This gives me a good idea about the keyword distribution and whether I have enough keywords on the topics I would like to rank high on.
3. I make sure each of my posts' URLs contain the main keywords. This step is crucial.

With these three steps, I rank pretty well on some topics:

"photoshop vector cartoons"

"liferay seo best practices"

"liferay virtual hosting"

Now, have I got a DEAL for you... : )

Navegg for behavior web analytics beyond Google Analytics

Navegg is a web based add-on just like Google Analytics but aims to report on visitor demographics and behaviors - which you cannot achieve with Google Analytics.

This information is extremely important for marketers, but it is also important if you aim to personalize your content for different users. The uses are not just limited to marke

ting as the data it gathers can and should influence your design and feature decisions as well.

I signed up for this account a few days ago and now I get access to very little demographics that I will share with you. What is confusing is that Google Analytics reports 20 unique visitors yesterday and 24 the day before yet I only see 3 on Navegg. I will probably have to revisit this in a few weeks when it has gathered more information for me.

The neat thing is that both Google Analytics and Navegg have public APIs and both so far are free services. One could potentially build their own analytics engine that combines data from both in the segments each excels at. For example I really like the Goal Funnel Visualization feature on Google Analytics, it can be made even more useful if I can see demographics on it; ex. how many single females between 22 and 28 dropped out of the sales funnel? 

Thanks to Jennifer Van Grove's post on Mashable about Navegg which got me to sign up and try it out - how else would I have known that I had 3 readers yesterday that are college graduates and males between 25 and 34 years old!

Facebook Application: pul.se - truly personalized recommendation engines

With the rise of the social web, personalization has quickly become more and more important for the consumers as well as the providers. Personalization allows you to target specific types of content to specific types of people, hence increasing your chances of being able to sell your product or service. Its Marketing 101 - if you want to sell your product or service to anybody you need to speak their language first and relate to them by explaining how your product or service can solve problems specific to them. 

At the end it comes down to what will $1 invested in your service give me? Whether it is better customer support, better project management, faster processes, real time analytics, etc. Of course you can do this by having custom products and services but your margins are far better if you instead customize / personalize how you deliver the same products and services. This is a fact. Rolls Royce does not generate as much revenue as Nissan or Toyota. Yes there are problems today that require a 'Rolls Royce' and customized solution but a lot of people have common problems that do not need a 'Rolls Royce' solution - hence you don't see a Rolls Royce on every block. I think solutions that focus on these common problems have better profit margins and second are easier to sell and market than a customized solution.

I posted recently on the topic of content personalization and recommendation engines for eCommerce solutions. Today I came across pul.se which is also available as a Facebook application. I was not able to install it because it's a Facebook Application for Pages - not entirely sure what that means, but I guess my profile 'Page' does not count. 

Anyway from reading the application's profile after installing pul.se it will recommend stuff that is relevant to you. As a Facebook application,  pul.se could - and should - learn about your friends, your interests, your favorite books and movies, your friend's favorite books or movies, etc. and when the time comes it will recommend something to you based on this information. This is the smarter recommendation engine - something I see becoming the norm for recommendation engines across all eCommerce websites.  Remember the quote "Tell me who your friends are and I'll tell you who you are"?

There could be more services like this, but pul.se is definitely the first one I have seen so far. I am surprised it is not something Facebook owns themselves. Sooner or later we will see applications just like this but on the online stores themselves such as Amazon where their recommendation engines would become smarter by thinking social or ask the smarter recommendation engines that think social such as pul.se  for help. This is an important step for truly personalized recommendations that think outside of the box instead of being bounded by the information they have about you. 

New Bloggers: Submit your content to the Social Web - the sooner the better

Over the weekend I created my Technorati Profile to help promote my blog, build links, network and aid in my research before posting. Basically these are the reasons why one should use Technorati - one of many similar tools.

About a month a go I started an experiment on this blog to generate more traffic with more focused and consistent content. The experiment started out with more technology focused content where I mainly write about the Social Web,  Marketing via the Social Web, and applications mainly ones that have to do with a map or mash-up or again the Social Web.

The experiment also included new branding and theme to disassociate myself from the old brand where I wrote about "Random Sh!t" which included many different topics including but not limited to Politics, Photoshop Cartoons, Software, and the Flight Simulator I worked on right after graduation in 2006. I still chose to keep these labels and content as a history and a reminder to remain focused on the new purpose of my blog. i.e. To Present My Thoughts on Technology and Web Applications. 

This blog started in 2006 just after I completed my Software Engineering and Management degree. Back then the topics were not as focused as they are today, and the traffic I am receiving via Twitter is outstanding compared to what this blog was used to.

So I decided to take this experiment a step further and claim my blog on Technorati in hopes to generate even more traffic. The OpenID method of claiming the blog did not work for me so I am using the other method of embedding the provided link on my blog. Instead of just posting the link somewhere on the page, I figured I might as well make a blog post of it and talk a little bit about Technorati. Of course since I have not claimed my blog yet on there I have yet to gain any knowledge on how to best promote your blog on Technorati - feel free to comment to share your experiences -

I will however post on this next week once I have experimented with this new tool. At the end of the road there is no harm done by acquiring another knife to carve myself a tiny piece of the steak one would refer to as the Social Web. 

Pimp Your Slides Using Prezi.com

Learned about this neat presentation online application called Prezi. 100% online, free to use with some limitations (no private presentations, 100MB limit). Still awesome application, easy to learn and fun to use.

Love it.

Decided to give it a test drive and make a prezi out of my last topic "How To: Use Twitter Feed and Bitly to Promote your Blog"


Sorry about the bad quality images, I just saved them off the sites.



Link to it here or view full size/full screen: http://bit.ly/PoJB3

How To: Use Twitter Feed and Bitly to Promote your Blog

A couple of weeks ago I joined twitter in effort to experiment more with promoting my blog and get a bit more traffic.

Before I get into that, rule number one in generating traffic is

Content is King

Now I am not an expert in advertising via the social media nor advertising via any media, but I have learned a lot about promoting your blog and self using twitter over the past few weeks. As I learn more I will share more.

Seed your blog with content first
Don't start promoting if your blog is empty. Seed it with good, interesting and valuable content. Whether it is advice, comments on something you read in the news, challenges and how you overcame them (or if you did not, then what did you try and did not work) . So have some content on there so that when someone does visit, they are not welcomed by just a few short posts that do not add any value.

Creating good titles for your posts
When you create a post the first title you save it with is used to generate the URL for that post. So titles are very important and a good title will help that content get ranked on search engines and help your blog overall. A good tip I read was to first pick a series of words that will describe the new post best. For this post I picked "Use Twitter Feed Bitly Promote Blog Tips Suggestions". Publish the post with that title and then go back and add a proper title to it.

Join Twitter
Twitter is more than just reading what your friends are up to. Use twitter to stay up to date on news, weather, topics, technology, cars or whatever else interests you. Don't limit your follows to people you know, follow people based on what they are contributing - if what they posted today was valuable to you, odds are something they will post tomorrow will also be valuable. A lot of companies have joined twitter and promote their products and services on twitter. Follow these companies to get updates, news, and even help with their products.

Unlike Facebook where you can get 10,000 friends without even knowing 2% of them, you need to add value for someone to follow you, sure you can follow him, but the idea is to build your online identity; an interesting online identity. If your online identity revolves around following 10,000 people and not adding value then the opportunity you had there will not come again. Celebrities are a special case, even if they don't post that often. (If you are a celebrity and reading this post please leave a comment, if your're not still comment!)

Blog. Check. Twitter. Check. What's next?
So by now you have some good content on your blog, and you have built a small network on Twitter. Now what about Twitter Feed and Bitly?

Twitter Feed
Twitter Feed will publish your posts on Twitter on your behalf. Just sign up for an account and authorize it to do so by providing your username and password for Twitter or by authenticating your Twitter Feed username with Twitter. You can configure how often you want it to check your posts and what to prefix each post with.
Most if not every blogging tool provides you with a URL where your blog's RSS feed is published to. Simple point TwitterFeed to that RSS Feed and you are done.

Why use #hashtag for your blog posts?
I used #NESBlog to prefix my blog tweets giving me a way to easily search Twitter and see if any of my posts were retweeted. None so far, but I only started this yesterday. I'm optimistic I'll get my moment of fame sooner or later.

bit.ly
bit.ly is a url shortener. It also allows you to track each url and see how visits each got. Sign up for an account and configure TwitterFeed to use your bit.ly username and API key. There are many other services that do this, bit.ly was just the first I signed up for and so far its working out well.

Next time TwitterFeed reads your blog's RSS feed it will send your last post as:


Note: If your posts show up on twitter with a "You must be authentication to a ..." the bit.ly API key is incorrect. Copy it and paste it back in again carefully.

That covers the set of tips I learned over the past few weeks at promoting my blog using Twitter, Twitter Feed, and Bitly url shortening.

Don't forget to comment and let me know what you think or share some other tips!

One Red Paperclip...

I have been keeping track of this little story of a Canadian guy who started trading a red paperclip July 12 2005 in hope of being able to trade his way into a house. Surprisingly he accomplished that on July 12 2006. This just proves that almost anything is possible!! Who thought someone would be able to trade his way from a paperclip all the way to a house.

So this whole red paper clip business just expanded big time on the web. Just googling it to find Kyle's website I came across another website where "you can trade 1 red paperclip yourself"! Crazy! A movie is apparently in the works too. Check out the site, some adventure that must have been. Congratulations to Kyle MacDonald.

The most interesting trade I found was the last trade, the city of Kipling, SK is trading a house for the role in a Hollywood movie which Kyle got by trading a snowball with a directory who happened to be one of the World's biggeest snowball collectors...what a coincidence. So whats a town going to do with a movie role? Well they are running an "American Idol" style auditions for the role in Corbin Bernsen’s movie “Donna on Demand”. So if you are around Kipling,SK on Labor Day weekend, head down there and try out!! This will probably the closest you will every get to playing a role in a Hollywood movie.