Navegg for behavior web analytics beyond Google Analytics

Navegg is a web based add-on just like Google Analytics but aims to report on visitor demographics and behaviors - which you cannot achieve with Google Analytics.

This information is extremely important for marketers, but it is also important if you aim to personalize your content for different users. The uses are not just limited to marke

ting as the data it gathers can and should influence your design and feature decisions as well.

I signed up for this account a few days ago and now I get access to very little demographics that I will share with you. What is confusing is that Google Analytics reports 20 unique visitors yesterday and 24 the day before yet I only see 3 on Navegg. I will probably have to revisit this in a few weeks when it has gathered more information for me.

The neat thing is that both Google Analytics and Navegg have public APIs and both so far are free services. One could potentially build their own analytics engine that combines data from both in the segments each excels at. For example I really like the Goal Funnel Visualization feature on Google Analytics, it can be made even more useful if I can see demographics on it; ex. how many single females between 22 and 28 dropped out of the sales funnel? 

Thanks to Jennifer Van Grove's post on Mashable about Navegg which got me to sign up and try it out - how else would I have known that I had 3 readers yesterday that are college graduates and males between 25 and 34 years old!