Maybe once upon a time "First Mover Advantage" was important, that time I believe is long gone. Maybe it was important when building and shipping any product or service was extremely costly and time consuming. It was probably an important idea or theory for the Space Race in the 60s and 70s. I don't think it is all that important today.
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Image from http://www.flickr.com/photos/blackbutterfly/3051019058/ |
I think people should think more about the "Fast Mover Advantage" (I'm surprised there is no Wikipedia page on this today). The fast mover is able to counter all the hypothetical advantages associated with the first mover. Here is why: